CI Application & Analytics Services
Unlock the potential of CI Analytics for your business.
Connect with Your Target Users Like Never Before
In today's fast-evolving business landscape, Burgessy's CI Analytics empowers you to understand and connect with users' needs, emotions, and motivations is more crucial than ever. Our CI Application & Analytics Service leverages Contextual Intelligence (CI) to provide actionable insights that empower businesses to engage with customers on a deeper level.
What is CI Application & Analytics?
CI Analytics goes beyond the mere text and digs into the context, emotions, and intent behind communication. It unlocks hidden meanings and clarifies what your target users truly desire, slicing from how they make sense, learn, feel, and react in your desired context.
The Importance of CI Analytics in Modern Business
The modern market is dynamic, and CI Analytics allows you to adapt quickly while forging authentic yet meaningful connections and deeply understanding emotions.
Our CI Application & Analytics Services
Consulting in Your Context
Where many services skim the surface with generic surveys, we go deep. Our CI Analytics Services are designed to bridge the gap between your objectives and your audience’s expectations. We narrow it down seamlessly by helping you reframe your challenges objectively with impactful positioning and meaningful anchoring whilst authentically aligning your goals with stakeholders.
- Consider Your Context: We start by knowing you and your organisation and defining the goals of the desired organisations or agencies.
- Framework Contextualization: We craft a framework tailored for target respondents. There is no one-size-fits-all approach here. With our CI analytics expert interpretation, we spot the expectation gap accurately, followed by effective yet practical recommendations and strategy because it focuses on the context you intend to act upon.
Our approach is refreshingly different. We don’t rely on traditional questionnaires. Instead, our multi-faceted and open structure contextualised assessment and analytics are designed to deeply listen to respondents in their own words without influencing them.
Every case is distinct—so generalised applications and analytics won’t cut it without setting the context right from the beginning. Moreover, we don’t scatter our nets wide; we put them precisely where our clients need insight, analytically ensuring we form insights from the channels that matter.
CI Analytics in action:
- Gaming: By collecting responses to context-driven prompts, we acquire insights into player experience. This feedback becomes the seed for critical thinking to enhance game performance—making those games stickier and more engaging.
- Healthcare: Consider a patient grappling with a new diagnosis. Do they truly understand their doctor’s advice? By inviting patients to respond to our unique prompters, we assess their understanding of their condition. We can flag potential misunderstandings that might impact recovery—including medical professional burnout—and pinpoint when emotional support may be needed.
- Culture Engineering: A successful strategy needs team members’ buy-in to execute well. We have seen countless strategies without buy-in from team members. Our analytics program can measure employees’ readiness based on human instinctive responses (‘fight/flight/fawn/freeze/flow’). We provide active feedback to leaders on improving employees’ mindsets, leading to buy-in and successful implementation. We can also discern whether the lack of buy-in is due to a lack of skills or understanding.
- Leadership & Succession Planning: Our analytics can measure leaders’ mental readiness for taking up new roles and responsibilities, whether it’s within your organisation or for external candidates headhunted from other organisations. This helps ensure a smooth transition and succession planning process, allowing you to identify potential leaders and prepare them effectively. We also assess whether candidates can ‘cross paradigm,’ applying and adapting their past learnings and experience in different and new paradigms or settings.

Innovative R&D in CI Analytics:
Here, we embrace a collaborative approach. We enrich our knowledge pool by seeking public contributions on ‘contextual understanding’ across varied domains like arts, culture, or economics.
Contributors select their areas of expertise and share their understanding of different contexts. And for those who go above and beyond? After contributing more than ten verified context analyses, we express our gratitude with a token of appreciation.
What our CI analytics cover:
Pinpoint exact stages of ‘before,’ ‘during,’ and ‘after’ to receive user feedback in their own words and choices rather than ‘agreeing’ to stimulated or ‘biased’ sentiments.
Harness CI to anticipate and shape future users’ interactions ahead.
Decode global audience reactions while accounting for cultural subtleties.
How CI Analytics Works
Contexts Collection | Analysis | Insights Generation | Strategy Implementation |
Gathering contexts application from direct channels or sources. | Implementing advanced algorithms to analyse the context. | Converting analysis into actionable insights. | Tailoring engagement strategies based on insights. |
Why Choose Burgessy's CI Analytics?
Advanced CI Analytics to Decode Complex Human Expressions
At Burgessy, we leverage the latest technological advancements to decode even the most complex parts of human expressions and sentiments. We go beyond fundamental text analysis to understand nuances and context, offering unparalleled insights into respondents’ behaviour and desires.
Custom Solutions: Tailored Strategies for Your Unique Organisation Goals
We recognise that every organisation is unique, with individual goals and challenges. That's why we create custom solutions tailored to your specific organisation’s objectives. Our team collaborates closely with you to design CI strategies that resonate with your brand, audience, and position.
Expert Team: Skilled Professionals Translating CI Insights into Actionable Strategies
Our team of seasoned professionals specialises in contextual intelligence. With a combination of industry experience and technological prowess, we translate complex CI insights into actionable strategies, empowering your organisation to connect more authentically with customers and achieve your goals.
Benefits of CI Analytics
Enhance Respondents Engagement & Offer Personalised Experiences
With CI Analytics, you can understand your respondents on a profoundly personal level. By identifying their preferences, emotions, and intentions, you can create highly personalised experiences that resonate. This builds stronger connections with your respondents, fostering loyalty and driving growth.
Strategic & Contextual-Driven Analysis
CI Analytics enables you to make informed and strategic decisions. By understanding the subtle nuances in respondents’ communication, you can craft messages, products, and services that truly resonate with your target audience. This alignment strengthens your brand's relevance and appeal, making your strategies more effective in growing your market shares or presence.
Competitive Edge to Stay Ahead of the Game
Staying ahead of competitors is crucial in today's rapidly changing business landscape. CI Analytics provides deep insights into market dynamics, customer preferences, and emerging trends. This knowledge equips you with the foresight to adapt, innovate, and maintain a competitive edge.
FAQs About CI Analytics:
Contextual Intelligence (CI) is the readiness to understand and interpret hidden meanings, emotions, and intentions within communication. It goes beyond simple text analysis, considering the context, nuance of language, and essence of time.
CI Analytics helps you understand your customers on a deeper level, allowing you to personalise marketing efforts, predict behaviour, and adapt to changing market trends.
Absolutely. We adhere to stringent privacy and security protocols to ensure your data is handled with the utmost confidentiality and integrity.
Yes, CI Analytics is versatile and can be tailored to suit various industries, from retail to healthcare, finance, education, and beyond.
Contact us through our website or call our customer service. We’ll discuss your unique needs and create a tailored CI Analytics solution for your business.
Careers
We are looking for innovative talents to join our team.
See all positions and submit your CV.
Ready to Harness the Power of CI Analytics?
Embrace CI Analytics with Burgessy. Contact us today to explore CI tailored for your business.